Local now is a digital product of Weather Channel. It is a new OTT streaming video service and iphone/Android application, providing users with the real-time local weather, traffic, news and sports reports.
We were assigned to brand the product and come up with a young look and animation for it. During six weeks, five designers and art directors pitched various design ideas and luckily my design idea won the final pitch. The combination of footage, simple bold typography with bright color coding for different sections have made a modern and young look for Local Now.
Concept, design, and animation: Mina Valizadeh
Creative Direction: Nick Weinmiller, Michael
Potts
color coded segments
UI animation
Short animation for different segments
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